With our Marketing Brand Essence work we examine the 5 basic emotions – fear, love, sadness, anger and joy – against consumer need states, to establish triggers that shift the rationality of "I need" and stimulate the feeling of "I want”.  We help to establish the visual and verbal positioning of the brand.

It is from here that we begin with expert package design which is at the core of the process.   The product naming, taglines, and consumer messaging are all incorporated into the design of the logo and packaging to create a design that communicates the brand’s vision to the consumer.

Our Marketing leads collaborate with you in creating sophisticated marketing strategies encompassing promotion, advertising, social media, internet presence and other leading edge tools and approaches to build and grow your business. Our specialties include:

  • Strategic Positioning
  • Consumer Insights
  • Sales & Marketing Guidance
  • Brand Essence & Brand Identity
  • Naming, Taglines & Brand Story
  • Logo and Packaging Design
  • Website Design & Content
  • Advertising & Social Media
  • Digital Marketing
  • Marketing Collateral including brochures
  • Point of purchase and merchandising materials
  • Press kits
  • Trade show booths
  • Multi-media presentations

"Building Brand equity through traditional out of store media is no doubt beneficial, but unless the Brand building & activation initiatives continue inside the store, many shoppers will stray and potentially never return".  

OgilvyAction Study