Strategic business planning expertise to move your brand to market.

The business planning team focuses on helping new and emerging brands maximize their potential through strategic growth and optimization of sales, marketing, and execution opportunities. Our services and capabilities are based on MetaBrand’s proprietary 10 principles to building a successful consumer products company and include market assessments, go-to-market strategy, and strategic implementation plans.

Strategic Business Advisory services include:

  • Market Assessments – understanding the viability of your concept and your differentiation and positioning in the marketplace for success.
  • Go to Market Strategy – channel and marketing strategies to reach your consumer.
  • Strategic Implementation Plans/Investor Decks– the execution plan including projections, financials, and expenses. The tactics to build your company initially or take your company to the next level.
  • Concept Ideation and Innovation Strategy – using syndicated data, future trends, and consumer insights to build your innovation track.
  • Business analytics and future strategies – deep dive into your business to evaluate your business to date (market penetration, velocity, marketing, trade promotion, team structure, etc.). Develop future strategies and projections.
  • Sales and distribution support – hiring distributors, brokers, sales teams, retailer sell-in tactics, effective sales presentations, and trade spending planning.

hoist1“Our engagement with MetaBrand led us to the introduction of a new package which has made us relevant to our consumer and positioned us for success."